Wanting to be the financial muscle behind lesbian and gay rights: an exceptional commitment. Het Blauwe Fonds is not an activist organisation itself, but financially supports persons and organisations which promote lesbian and gay rights. This new foundation raises and manages the required funds itself. How, as a new fundraiser, do you make contact with your target group? How do you communicate clearly towards both patrons and funding recipients?
Quotes, short texts and clear navigation give the website visitor a quick impression of what Het Blauwe Fonds stands for and how to support it. The painterly background on the site symbolises the vulnerability of the target group. Edenspiekermann has developed even more clever ways of enthusing stakeholders.