How do you create a recognisable visual identity for an organisation with many different aspects? Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together. And that is exactly what the theatre wants to communicate in an open and accessible way so that it appeals to a wide-ranging group: visitors, performers and employees.
Edenspiekermann developed a custom typeface and logo based on the words excitement and reflection. Applied in a clear, accessible house style, it gives Utrecht City Theatre a modern, self-assured identity.