A Pop-Up Gelato Shop

11 Aug

How to create a beachy vibe in gloomy London? Elips Design achieves the sun-splashed feeling of a Mediterranean coast with smart, simple moves.
The key to producing a smart pop-up experience is striking a delicate balance: The interior needs to be efficient, economic, and light on its feet, but the design also must be transformative enough to make you feel like you’re not in a temporary environment. This summer, a tiny, bright retail space on the ground floor of posh St. Martins Lane Hotel in London is home to DriDri, a local gelato company that’s scooping its traditional Italian ice cream. And thanks to the smart work of Elips Design, the space succeeds at delivering a sunny slice of Italy using simple strokes with big impact. (Of course, it’s difficult not to be successful when your pop-up serves gelato.)


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