Simple Genius: A Cigarette Box So Ugly, It Could Save Lives

11 Aug

A couple of recent d-school grads have designed some of the most hideous packaging we’ve ever seen. That’s a good thing. So good, in fact, it could even save people’s lives.

Plain Cigarette Packaging, by Jennifer Noon and Sarah Shaw, late of Loughborough University in the U.K., is a design concept that turns sexy cigarette packs into disgusting, fumbly, puke-brown boxes. The idea: to discourage smoking by turning the actual act of reaching for a cigarette into a visceral reminder of smoking’s effects.




One Response to “Simple Genius: A Cigarette Box So Ugly, It Could Save Lives”

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