The World’s First Androgynous Beer Bottle

21 Aug

From Denmark, an attempt to recognize that women are beer drinkers too — without all the condescending flowers and pink stuff.
We admit, we’re totally mystified by the beer industry. Research has shown that women make up a whopping 25% of the beer market. And yet, with rare exception, brewers seem dead set on portraying themselves as testosterone in a bottle, whether it’s hilariously butch packaging or ads extolling the virtues of Swedish bikini volleyball (or, in most cases, some variation on both). Leave it to Denmark, one of the most gender-equal countries in the world, to mount what might be the world’s first truly gender-neutral beer marketing campaign
From Denmark, an attempt to recognize that women are beer drinkers too — without all the condescending flowers and pink stuff.
We admit, we’re totally mystified by the beer industry. Research has shown that women make up a whopping 25% of the beer market. And yet, with rare exception, brewers seem dead set on portraying themselves as testosterone in a bottle, whether it’s hilariously butch packaging or ads extolling the virtues of Swedish bikini volleyball (or, in most cases, some variation on both). Leave it to Denmark, one of the most gender-equal countries in the world, to mount what might be the world’s first truly gender-neutral beer marketing campaign

3 Responses to “The World’s First Androgynous Beer Bottle”

  1. Luis Moomey September 7, 2011 at 11:01 pm #

    Excellent blog!

    • mervesert September 8, 2011 at 6:36 am #

      Thanks to visit!

  2. How to increase your sales online December 31, 2011 at 5:55 am #

    Finally! A blog worth reading! I bookmarked your blog!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: