Burger King’s new identity will surprise you!

7 Dec

After McDonald’s has changed the concept of fastfood restaurant in France, Burger King decided getting in on the act.

The first concept store is now in full operation in Singapore; the next is set to crop up in Japan. “Changing the perception of fast food was one of targets,” OutofStock’s Gabriel Tan tells Co.Design, “to become a place where people would want to sit for a while to enjoy the experience, rather than just to eat and go quickly.”

2 Responses to “Burger King’s new identity will surprise you!”

  1. Leah Pasagranto December 19, 2011 at 7:15 pm #

    They have fast food like Burger King and McDonalds for hot lunches.

  2. corporate gifts January 1, 2012 at 2:17 pm #

    Love your blog!

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