Typography is the art of arranging different typefaces, point size, line length and multiple spacing aspects in order to make language visibly appealing and to express emotion.
This becomes particularly important for web design, yet still, may web designers overlook this important element which could cause a loss of interest in the information and even a loss of sales.
Typography is extremely important, choosing the right typeface, color and even type treatment will tremendously improve your sites’ ability to convey your intended message to your website’s visitors.
Good typography makes the design more visually appealing and leads the reader across the page in accordance to the hierarchy of the text. Something as simple as making important text larger or bold will draw the readers’ eyes to specific points that you are attempting to make and solidify that information in the readers mind.